Search · source keywords — Non-brand terms bring 9.4% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| zatanna aiBrand | 260 | $4.72 | 1 |
| zatannaBrand | 30 | $0.24 | 2 |
| booking.com extranetNon-brand | 30 | $1.95 | 3 |
| booking extranetNon-brand | 0 | $0.91 | 4 |
| scrapingbeeNon-brand | 0 | $2.98 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.