Data updated Oct 23, 2026
Product for capturing calls and turning them into searchable team knowledge.
Fireflies AI’s direct traffic went from 2.1M to 2.2M visits in one month. In the same window, Fireflies AI’s Sitemap added 102 pages, mostly under /integrations. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-03 — 2026-09 · DR 82, flat
Sep 2026
Monthly visits split by channel share: Fireflies AI added 227K visits from Aug to Sep, with direct contributing 59%.
| Channel | Last 3 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | +134.4K | 59% | 51.7% ↑0.4pp | ||
| Paid search | +41.7K | 18% | 8.8% ↑0.5pp | ||
| +36K | 16% | 14% ↑0.1pp | |||
| 5 other channels | +4.8K | 2.1% | 24.3% ↓1.2pp |
What you can borrow
Fireflies AI’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| firefliesBrand | 125.7K | $2.12 | 1 |
| fireflies aiUnclassified | 63K | $8.30 | 2 |
| fathomUnclassified | 13K | $1.78 | 3 |
| otter aiUnclassified | 11.2K | $0.94 | 4 |
| turboscribeNon-brand | 8.6K | $0.23 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
Pages listed in the Sitemap grew 5.5% over 13 days, from 1,853 listed URLs to 1,955 listed URLs.
/integrations+100/blog+2Borrow: Generate pages of this kind from data you already have (see /integrations) to capture long-tail search.
34.8K visits from AI assistants (previous month 27.8K), 0.8% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
Where did the +227K visits actually come from?
Fireflies AI grew 5.6% in Sep. Unlock the launch posts, community threads and new backlinks behind the spike, plus a launch checklist you can copy.
Fireflies AI's public Sitemap now lists 102 more URLs
Observed eventFireflies AI's Sitemap added 14 net URLs in Brazilian Portuguese pages
Observed eventFireflies AI's Sitemap added 14 net URLs in French pages
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Workflow and Execution
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Fireflies AI ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes. 65 people watching.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
