Data updated Oct 12, 2026
Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform. Trusted by 3 million+ businesses.
How the growth happened
Monthly visit estimates · 2026-04 — 2026-09 · DR 91, flat
Sep 2026
Monthly visits split by channel share: Zapier lost 300.5K visits from Aug to Sep, with direct contributing 43%.
| Channel | Last 4 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | −129.1K | 43% | 41.8% ↓0.1pp | ||
| Organic search | −56.8K | 19% | 35.4% ↑0.9pp | ||
| Referrals | −42.3K | 14% | 5.5% ↓0.5pp | ||
| 5 other channels | −72.3K | 24% | 14.4% ↓0.5pp |
What you can borrow
Zapier’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| zapierBrand | 465K | $5.02 | 1 |
| best cloud storageNon-brand | 153.8K | $4.13 | 2 |
| cloud storage plansNon-brand | 116.9K | $0.73 | 3 |
| gmailNon-brand | 111.8K | $1.63 | 4 |
| best ai toolsUnclassified | 64K | $3.81 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
We diff its public Sitemap daily. Bulk launches or removals will appear here and alert watchers.
117.7K visits from AI assistants (previous month 111.3K), 2.3% of all traffic.
Borrow: Check how assistants recommend Zapier and work on appearing for the same questions.
Full growth history
What did Zapier do at each step?
Unlock Zapier’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.
Where it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Workflow and Execution
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Zapier ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
