Search · source keywords — Non-brand terms bring 30% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| zamsBrand | 140 | $0.86 | 1 |
| wapeNon-brand | 30 | $0.51 | 2 |
| wape metricNon-brand | 10 | — | 3 |
| how ai repionses are calledNon-brand | 10 | — | 4 |
| how does accio work?Non-brand | 10 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.