Strava

strava.com

Strava connects millions of runners, cyclists, hikers, walkers and other active people through the sports they love – all on our mobile app and website.

data-analysisData ConnectorGeospatial AnalysisDomain age: 22 years 9 monthsLast observed: Sep 15, 2026
Product profile, website snapshot & milestones

Product profile

strava.com

About the product

Strava connects millions of runners, cyclists, hikers, walkers and other active people through the sports they love – all on our mobile app and website.

Capabilities

  • data-analysis
  • Data Connector
  • Geospatial Analysis

Key features

  • Activity Tracking

    Track your activities and share your efforts with friends

  • Performance Analysis

    Analyze your performance with metrics like speed, pace, and distance

  • Beacon Safety Feature

    Share your real-time location during an activity with up to three safety contacts

  • Route Exploration

    Discover new routes, segments, and challenges to take your training to the next level

  • Social Sharing

    Connect with a community of millions of athletes for motivation and inspiration

  • Training Insights

    Get detailed activity maps and performance data to optimize your training

RESEARCH OVERVIEW

Opportunity overview

Aug 2026
Monthly visits48MMonthly estimate
Monthly change+9.8%Previous month comparison
Domain Rating91.0Aug 31, 2026
Market rank#1 / 45Mental and Personal Wellness
Explore promotion history and growth tactics
01

Trends

Data available
Monthly visits48M
  1. 2026-0542.4M
  2. 2026-0640.4M
  3. 2026-0743.7M
  4. 2026-0848M
Partial data
Domain Rating91.0
  1. 2026-0891.0

Monthly traffic estimates. Hover, focus or tap a point for values. Related observations do not establish causation.

02

Acquisition & AI

Traffic source analysis

Direct leads traffic sources at 69.6%

Explore the leading acquisition channels, search keywords, and visits from AI platforms such as ChatGPT.

ChannelsData availableKeywordsStarterAIStarter
01 / Channel mix

Traffic by channel

August 2026

  1. DirectDirect traffic
    69.6%
  2. Organic searchOrganic
    10.5%
  3. Organic socialOrganic
    8.7%
  4. ReferralsOrganic
    5.7%
  5. MailEmail marketing
    3.4%
  6. Paid searchPaid
    0.6%
  7. Paid socialPaid
    0.4%
  8. Display adsPaid
    0.3%
03 / Search entry points

Primary source keywords

Starter

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View Starter

Distribution snapshot only; channel shares are not a campaign event or a claim of growth causality.

03

Competitors

Competitor comparison

Reviewed alternatives appear first, followed by products in the same market. Observation months are shown per row; different months do not form a same-period ranking.

ProductRelationshipMonthMonthly visitsMoM growth
LyfeSame market2026-08966-63.7%
GoalsSame market
MyFitnessPalSame market2026-089.5M-7.4%
04

Promotion research

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How did it find its audience?

Investigate Strava’s public promotion history, key channels and growth tactics, with linked sources.

Cited promotion timelineCompetition & action prioritiesFounder playbook & action pack

Findings are based on retrievable public records, with evidence gaps made explicit. Scope and completion time depend on available sources.

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