Noom

noom.com

Noom pairs GLP-1 medication with a personalized program for weight loss and sustainable change

AI CompanionFitness CoachHabit CoachDomain age: 28 years 9 monthsLast observed: Sep 15, 2026
Product profile, website snapshot & milestones

Product profile

noom.com

About the product

Noom pairs GLP-1 medication with a personalized program for weight loss and sustainable change

Capabilities

  • AI Companion
  • Fitness Coach
  • Habit Coach
  • Self-improvement

Key features

  • Customized Plans

    Personalized weight-loss plans

  • Noom Med

    Access to high-quality, powerful weight-loss medications

  • Behavior Change

    Psychology-based weight loss approach

  • Expert Coaching

    Human coaching plus AI support

  • Habit Tracking

    Tools to support healthy habits and track progress

  • Community Support

    Access to a vast, supportive community

RESEARCH OVERVIEW

Opportunity overview

Aug 2026
Monthly visits2.1MMonthly estimate
Monthly change−4.9%Previous month comparison
Domain Rating75.0Aug 31, 2026
Market rank#5 / 45Mental and Personal Wellness
Explore promotion history and growth tactics
01

Trends

Data available
Monthly visits2.1M
  1. 2026-052.3M
  2. 2026-062.3M
  3. 2026-072.2M
  4. 2026-082.1M
Partial data
Domain Rating75.0
  1. 2026-0875.0

Monthly traffic estimates. Hover, focus or tap a point for values. Related observations do not establish causation.

02

Acquisition & AI

Traffic source analysis

Direct leads traffic sources at 16.8%

Explore the leading acquisition channels, search keywords, and visits from AI platforms such as ChatGPT.

ChannelsData availableKeywordsStarterAIStarter
01 / Channel mix

Traffic by channel

August 2026

  1. DirectDirect traffic
    16.8%
  2. Paid searchPaid
    16.2%
  3. Organic searchOrganic
    14.6%
  4. MailEmail marketing
    11.5%
  5. Display adsPaid
    11.3%
  6. Paid socialPaid
    10.9%
  7. ReferralsOrganic
    6.1%
  8. Organic socialOrganic
    2.7%
03 / Search entry points

Primary source keywords

Starter

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View Starter

Distribution snapshot only; channel shares are not a campaign event or a claim of growth causality.

03

Competitors

Competitor comparison

Reviewed alternatives appear first, followed by products in the same market. Observation months are shown per row; different months do not form a same-period ranking.

ProductRelationshipMonthMonthly visitsMoM growth
JEFITSame market2026-08309K-2.5%
HeadspaceSame market2026-081.6M-8.3%
StravaSame market2026-0848M+9.8%
04

Promotion research

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How did it find its audience?

Investigate Noom’s public promotion history, key channels and growth tactics, with linked sources.

Cited promotion timelineCompetition & action prioritiesFounder playbook & action pack

Findings are based on retrievable public records, with evidence gaps made explicit. Scope and completion time depend on available sources.

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