Headspace

headspace.com

Mental health app with expert-led meditations and tools to help users create life-changing habits to support their mental health.

Mental HealthSelf-improvementSleep AssistantDomain age: 31 years 4 monthsLast observed: Sep 15, 2026
Product profile, website snapshot & milestones

Product profile

headspace.com

About the product

Mental health app with expert-led meditations and tools to help users create life-changing habits to support their mental health.

Capabilities

  • Mental Health
  • Self-improvement
  • Sleep Assistant

Key features

  • Meditation

    Meditation and mindfulness tools to reduce stress and anxiety

  • Sleep

    Personalized sleep recommendations and relaxing sounds to improve sleep quality

  • Online Therapy

    Expert-led online therapy sessions for mental health support

  • Mental Health Coaching

    Mental health coaching and resources for stress management and wellness

  • Ebb AI Companion

    AI-powered mental health companion for personalized content recommendations

  • Mindful Families

    Mindfulness exercises and activities for kids and families

RESEARCH OVERVIEW

Opportunity overview

Aug 2026
Monthly visits1.6MMonthly estimate
Monthly change−8.3%Previous month comparison
Domain Rating89.0Aug 31, 2026
Market rank#7 / 45Mental and Personal Wellness
Explore promotion history and growth tactics
01

Trends

Data available
Monthly visits1.6M
  1. 2026-051.8M
  2. 2026-061.6M
  3. 2026-071.7M
  4. 2026-081.6M
Partial data
Domain Rating89.0
  1. 2026-0889.0

Monthly traffic estimates. Hover, focus or tap a point for values. Related observations do not establish causation.

02

Acquisition & AI

Traffic source analysis

Direct leads traffic sources at 48.6%

Explore the leading acquisition channels, search keywords, and visits from AI platforms such as ChatGPT.

ChannelsData availableKeywordsStarterAIStarter
01 / Channel mix

Traffic by channel

August 2026

  1. DirectDirect traffic
    48.6%
  2. Organic searchOrganic
    23.8%
  3. ReferralsOrganic
    6.8%
  4. Organic socialOrganic
    5.8%
  5. Paid searchPaid
    4.8%
  6. MailEmail marketing
    4.7%
  7. Paid socialPaid
    2.7%
  8. Display adsPaid
    1.3%
03 / Search entry points

Primary source keywords

Starter

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View Starter

Distribution snapshot only; channel shares are not a campaign event or a claim of growth causality.

03

Competitors

Competitor comparison

Reviewed alternatives appear first, followed by products in the same market. Observation months are shown per row; different months do not form a same-period ranking.

ProductRelationshipMonthMonthly visitsMoM growth
CalmSame market2026-082.9M+26.1%
See why clients choose CalmerrySame market2026-0868.8K+20%
NoomSame market2026-082.1M-4.9%
04

Promotion research

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How did it find its audience?

Investigate Headspace’s public promotion history, key channels and growth tactics, with linked sources.

Cited promotion timelineCompetition & action prioritiesFounder playbook & action pack

Findings are based on retrievable public records, with evidence gaps made explicit. Scope and completion time depend on available sources.

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