Data updated Oct 28, 2026
Sphinx is an AI-powered compliance platform that automates compliance operations, including KYB and AML cases, to add instant capacity with zero integration or onboarding.
Sphinx’s direct traffic went from 1.3K to 3.2K visits in one month. In the same window, Sphinx’s Sitemap added 52 pages, mostly under /blog-posts. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-04 — 2026-09 · DR 29, -1 MoM
Sep 2026
Monthly visits split by channel share: Sphinx added 4.3K visits from Aug to Sep, with direct contributing 45%.
| Channel | Last 4 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | +1.9K | 45% | 39.5% ↑6.1pp | ||
| Organic search | +1.8K | 42% | 32% ↑11.1pp | ||
| Referrals | +546 | 13% | 10.3% ↑2.7pp | ||
| 5 other channels | −215 | -5% | 14.1% ↓20.8pp |
What you can borrow
Sphinx’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| sphinx labs nycNon-brand | 290 | — | 1 |
| sphinx watchlistNon-brand | 110 | — | 2 |
| trm labs sphinxNon-brand | 110 | — | 3 |
| sphinx aiBrand | 90 | $3.05 | 4 |
| sphinxlabsNon-brand | 70 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “sphinx labs nyc”, “sphinx watchlist”). Find the needs your product also serves and capture them with tool or landing pages.
Pages listed in the Sitemap grew 27.4% over 23 days, from 190 listed URLs to 242 listed URLs.
/blog-posts+16/products+4/teams+3Borrow: Generate pages of this kind from data you already have (see /blog-posts) to capture long-tail search.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
Where did the +4.3K visits actually come from?
Sphinx grew 2.1× in Sep. Unlock the launch posts, community threads and new backlinks behind the spike, plus a launch checklist you can copy.
Sphinx's public Sitemap now lists 52 more URLs
Observed eventNew backlinks discovered for Sphinx
Observed eventNew linking websites (+3,226.3%)
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Legal
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Sphinx ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
