Spellbook is the #1 AI contract review platform for transactional lawyers. It uses GPT-5, Claude, and other LLMs to help legal teams draft and review contracts 10x faster, with greater precision—right in Microsoft Word
In the same window, AI Contract Review & Drafting | Spellbook’s Sitemap added 57 pages, mostly under /blog. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 70, +1 MoM
Sep 2026
211.4K↓ 28%
Monthly visits split by channel share: AI Contract Review & Drafting | Spellbook lost 82.1K visits from Aug to Sep, with direct contributing 36%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 225.3K | 248K | 293.5K | 211.4K |
| Organic search | 68K | 86.1K | 95.1K | 74.3K |
| Direct | 51.3K | 53.2K | 70.7K | 40.9K |
| Paid search | 35K | 40.7K | 51.4K | 30.1K |
| Display ads | 17.3K | 10.9K | 21.1K | 26.5K |
| Organic social | 10.9K | 17.2K | 13.9K | 16K |
| Paid social | 11.7K | 10.7K | 13.3K | 9.9K |
| Referrals | 17K | 12.6K | 12.6K | 4.6K |
| 3.5K | 5.5K | 6.6K | 2.9K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −29.7K | 36% | 19.4% ↓4.7pp | |
| Paid search | −21.4K | 26% | 14.2% ↓3.3pp | |
| Organic search | −20.8K | 25% | 35.2% ↑2.8pp | |
| 5 other channels | −7.5K | 9.1% | 28.3% ↑5.4pp |
AI Contract Review & Drafting | Spellbook’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 9.8% over 45 days, from 579 listed URLs to 636 listed URLs.
/blog+2/acm+1Borrow: Generate pages of this kind from data you already have (see /blog) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| spellbookBrand | 5.6K | $29.53 | 1 |
| wslNon-brand | 1.6K | $1.22 | 2 |
| spellbook careersBrand | 740 | — | 3 |
| spellbook aiBrand | 440 | $51.72 | 4 |
| spellbook academyBrand | 430 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
70 visits from AI assistants (previous month 447), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what AI Contract Review & Drafting | Spellbook did at each step, and gives you a sequence to follow.
AI Contract Review & Drafting | Spellbook's public Sitemap now lists 57 more URLs
Observed · SitemapMonthly visits 293.5K → 211.4K
Observed · traffic dataMonthly visits 1.4K → 252.4K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Legal
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| AI Contract Review & Drafting | SpellbookThis product | 211.4K | 70 | -28% |
| FilevineSame market | 974.1K | 71 | +7.3% |
| AI LawyerSame market | 217.9K | 47 | -7% |
| EverlawSame market | 130.2K | 73 | +21.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time AI Contract Review & Drafting | Spellbook ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
