Search · source keywords — Non-brand terms bring 50% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| siitBrand | 620 | $12.89 | 1 |
| zapierBrand | 590 | $5.02 | 2 |
| linearNon-brand | 530 | $2.67 | 3 |
| larkNon-brand | 410 | $1.64 | 4 |
| notion vs linear for project managementNon-brand | 270 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “linear”, “lark”). Find the needs your product also serves and capture them with tool or landing pages.