Data updated Oct 30, 2026
Rocket Lawyer makes the law affordable and simple. Create and sign legal documents online, get legal advice from attorneys, incorporate your business, and more!
In the same window, Rocket Lawyer’s Sitemap added 126 pages, mostly under /newsroom. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-05 — 2026-09 · DR 85, flat
Sep 2026
Monthly visits split by channel share: Rocket Lawyer lost 76.6K visits from Aug to Sep, with paid search contributing 84%.
| Channel | Last 3 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Paid search | −64.6K | 84% | 36.7% ↓3.7pp | ||
| Direct | −20.1K | 26% | 24.7% ↓0.1pp | ||
| Referrals | −8.5K | 11% | 5.2% ↓0.4pp | ||
| 5 other channels | +13.8K | -18% | 32% ↑3.8pp |
What you can borrow
Rocket Lawyer’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| rocket lawyerBrand | 24.2K | $8.18 | 1 |
| rocketlawyerBrand | 4.5K | $8.27 | 2 |
| power of attorneyNon-brand | 1.4K | $2.14 | 3 |
| lease agreementNon-brand | 950 | $3.29 | 4 |
| rocketlaywerNon-brand | 630 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
Pages listed in the Sitemap grew 2.3% over 56 days, from 5,580 listed URLs to 5,706 listed URLs.
/newsroom+5/family-and-personal+2/gb+2Borrow: Generate pages of this kind from data you already have (see /newsroom) to capture long-tail search.
7.3K visits from AI assistants (previous month 4.6K), 0.8% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
What did Rocket Lawyer do at each step?
Unlock Rocket Lawyer’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.
Rocket Lawyer's public Sitemap now lists 126 more URLs
Observed eventNew linking websites (+687%)
Observed eventNew backlinks discovered for Rocket Lawyer
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Legal
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Rocket Lawyer ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
