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Paperclip’s organic search traffic went from 105.9K to 152.6K visits in one month. In the same window, Paperclip’s Sitemap added 49 pages, mostly under /product. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 70, +2 MoM
Sep 2026
342.1K↑ 58%
Monthly visits split by channel share: Paperclip added 126.2K visits from Aug to Sep, with organic search contributing 37%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 528.3K | 305.7K | 216K | 342.1K |
| Organic search | 219.4K | 130.8K | 105.9K | 152.6K |
| Direct | 218K | 107.2K | 88.7K | 128.4K |
| Referrals | 62.8K | 49.1K | 14K | 36.2K |
| Organic social | 13.6K | 12.2K | 5.3K | 21.2K |
| 2.7K | 699 | 93 | 1.8K | |
| Paid social | 778 | 279 | 421 | 227 |
| Paid search | 698 | 0 | 0 | 0 |
| Display ads | 540 | 232 | — | — |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic search | +46.7K | 37% | 44.6% ↓4.5pp | |
| Direct | +39.7K | 31% | 37.5% ↓3.5pp | |
| Referrals | +22.1K | 18% | 10.6% ↑4.1pp | |
| 4 other channels | +17.4K | 14% | 6.8% ↑4.1pp |
Paperclip’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 67.1% over 13 days, from 73 listed URLs to 122 listed URLs.
/product+47/changelog/v2026.1001.0+1/changelog/v2026.916.1+1Borrow: Generate pages of this kind from data you already have (see /product) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| paperclipBrand | 47K | $0.78 | 1 |
| paperclip aiBrand | 16.2K | $2.88 | 2 |
| paperclip githubUnclassified | 1.5K | $1.26 | 3 |
| paper clipBrand | 1.4K | $0.75 | 4 |
| paper clip aiBrand | 880 | $4.66 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
25 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Paperclip did at each step, and gives you a sequence to follow.
Paperclip's public Sitemap now lists 49 more URLs
Observed · SitemapPaperclip's Sitemap added 47 net URLs in Product pages
Observed · SitemapMonthly visits 216K → 342.1K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Workflow and Execution
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| PaperclipThis product | 342.1K | 70 | +58.4% |
| Fireflies AISame market | 4.3M | 82 | +5.6% |
| GleanSame market | 3.3M | 80 | -10.3% |
| Agentic Automation Company | Leaders in Agentic AI, Automation, RPA & BPM | SS&C Blue PrismSame market | 155.7K | 76 | -2.7% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Paperclip ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
