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Mailjet Traffic, SEO & Growth Analysis
Mailjet is an email marketing software that allows users to design, deliver, and automate marketing and transactional emails.
- Multi-channel growth
- A/B Test
- Has Public API
- Content Optimization
- Email Marketing
- Email Writer
- +3 more
SIGPIK VERDICT · Sep 2026
Mailjet visits grew 32% in Sep, spread across several channels
Mailjet’s direct traffic went from 233.1K to 306.1K visits in one month.
- Monthly visits
- 669K
- ↑ 32% · +162.3K MoM
- Market rank
- #8 / 45
- 2.2% of market traffic
- Domain Rating
- 86
- ↑ 1 · vs last month
- AI referrals
- 950
- 0.1% of traffic, early
01 · How the growth happened
Mailjet Traffic Trend & Channel Attribution
Monthly visit estimates · 2026-05 — 2026-09 · DR 86, +1 MoM
Sep 2026
669K↑ 32%
Where the new visits came from
Monthly visits split by channel share: Mailjet added 162.3K visits from Aug to Sep, with direct contributing 45%.
Monthly breakdown
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 620.5K | 506.8K | 669K |
| Direct | 284.7K | 233.1K | 306.1K |
| 160.1K | 124.5K | 168.9K | |
| Organic search | 94.4K | 75K | 86.5K |
| Paid search | 31.6K | 32.9K | 51K |
| Organic social | 21.3K | 16.2K | 17.9K |
| Referrals | 12.3K | 8.4K | 12.7K |
| Display ads | 1.8K | 2.2K | 3.3K |
| Paid social | 2.8K | 1.4K | 1.9K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +73.1K | 45% | 45.8% ↓0.2pp | |
| +44.4K | 27% | 25.2% ↑0.7pp | ||
| Paid search | +18K | 11% | 7.6% ↑1.1pp | |
| 5 other channels | +19.2K | 12% | 18.3% ↓2.1pp |
02 · What you can borrow
Mailjet SEO Keywords, Sitemap Pages & AI Referrals
Mailjet’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 15% of search traffic
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| mailjetBrand | 47.9K | $5.84 | 1 |
| brevoBrand | 7.2K | $3.85 | 2 |
| email marketing toolNon-brand | 4K | $14.12 | 3 |
| mailerliteNon-brand | 2.8K | $1.95 | 4 |
| mailchimpNon-brand | 2.8K | $5.83 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
AI referrals · ChatGPT, Copilot… — AI referrals are early — not a growth source yet
950 visits from AI assistants (previous month 2.1K), 0.1% of all traffic.
- ChatGPT28%
- Gemini17%
Borrow: No need to follow yet; watch whether it scales next month.
03 · Full growth history
Mailjet Promotion History, Backlinks & Launch Timeline
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Mailjet did at each step, and gives you a sequence to follow.
- Promotion timeline with original sources
- Traffic before and after each channel
- Exportable launch action list
Monthly visits 506.8K → 669K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action list
04 · Same-market benchmark
Mailjet Competitors & Alternatives Traffic Benchmark
Sep 2026 · Email and Outreach
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| MailjetThis product | 669K | 86 | +32% |
| KlaviyoSame market | 6.3M | 90 | -2.4% |
| SmartleadSame market | 912.9K | 77 | -8.5% |
| ImmutableSame market | 297K | 74 | -18.9% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Mailjet ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.