The AI growth platform for games to acquire players, automate engagement, and drive revenue
In the same window, Immutable’s Sitemap added 21 pages, mostly under /guides. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 74, flat
Sep 2026
297K↓ 19%
Monthly visits split by channel share: Immutable lost 69.3K visits from Aug to Sep, with direct contributing 50%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 409.6K | 345.3K | 366.3K | 297K |
| Direct | 254.5K | 220.4K | 192.7K | 158.2K |
| Referrals | 51.4K | 28.1K | 37.3K | 40.3K |
| Organic search | 29.1K | 28.6K | 46.5K | 34.2K |
| Display ads | 23.1K | 28.5K | 39.6K | 28.4K |
| Organic social | 38.6K | 25.6K | 26.7K | 18.3K |
| Paid social | 2.5K | 5.3K | 8.6K | 9.1K |
| Paid search | 787 | 3.3K | 7.5K | 4.8K |
| 4.8K | 4.4K | 3.7K | 2.1K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −34.5K | 50% | 53.2% ↑0.6pp | |
| Organic search | −12.3K | 18% | 11.5% ↓1.2pp | |
| Display ads | −11.2K | 16% | 9.5% ↓1.3pp | |
| 5 other channels | −9.2K | 13% | 25.1% ↑2.2pp |
Immutable’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 16.7% over 4 days, from 126 listed URLs to 147 listed URLs.
/guides+6/compare−3Borrow: Generate pages of this kind from data you already have (see /guides) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| immutableBrand | 10.4K | $1.30 | 1 |
| immutable passportUnclassified | 810 | — | 2 |
| immutable xUnclassified | 720 | $2.38 | 3 |
| sunflower landNon-brand | 600 | $1.11 | 4 |
| immutable zkevmBrand | 530 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
95 visits from AI assistants (previous month 828), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Immutable did at each step, and gives you a sequence to follow.
New backlinks discovered for Immutable
Observed · BacklinksImmutable's public Sitemap now lists 21 more URLs
Observed · SitemapImmutable's public Sitemap now lists 3 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Email and Outreach
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| ImmutableThis product | 297K | 74 | -18.9% |
| KlaviyoSame market | 6.3M | 90 | -2.4% |
| SmartleadSame market | 912.9K | 77 | -8.5% |
| involve.meSame market | 311.8K | 81 | -2.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Immutable ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
