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LegalZoom Traffic, SEO & Growth Analysis
LegalZoom provides step-by-step tools and attorney guidance for business and personal legal needs.
- Traffic declining · 2 months running
- Contract Generator
- Legal Assistant
SIGPIK VERDICT · Sep 2026
LegalZoom visits fell 2.1% in Sep, mostly lost from Display ads
Reconstruct every step LegalZoom took →- Monthly visits
- 2.2M
- ↓ 2.1% · −46.5K MoM
- Market rank
- #3 / 75
- 2.5% of market traffic
- Domain Rating
- 83
- Flat vs last month
- AI referrals
- 16.4K
- 0.8% of traffic, early
01 · How the growth happened
LegalZoom Traffic Trend & Channel Attribution
Monthly visit estimates · 2026-05 — 2026-09 · DR 83, flat
Sep 2026
2.2M↓ 2.1%
Where the new visits came from
Monthly visits split by channel share: LegalZoom lost 46.5K visits from Aug to Sep, with display ads contributing 55%.
Monthly breakdown
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 2.5M | 2.2M | 2.2M |
| Direct | 920.3K | 799.8K | 794.7K |
| Paid search | 618.5K | 569.1K | 551.7K |
| Organic search | 231.6K | 225K | 248.8K |
| 117.8K | 118.6K | 114.5K | |
| Display ads | 171.7K | 135.2K | 109.9K |
| Paid social | 54K | 64.2K | 85K |
| Organic social | 69.8K | 70.1K | 63.7K |
| Referrals | 62K | 44.3K | 56.7K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Display ads | −25.3K | 55% | 5.1% ↓1pp | |
| Paid search | −17.4K | 37% | 25.4% ↓0.3pp | |
| Organic social | −6.5K | 14% | 2.9% ↓0.2pp | |
| 5 other channels | +47.9K | -103% | 59.9% ↑3.4pp |
02 · What you can borrow
LegalZoom SEO Keywords, Sitemap Pages & AI Referrals
LegalZoom’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 11% of search traffic
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| legal zoomBrand | 63.7K | $15.93 | 1 |
| legalzoomBrand | 48.9K | $18.49 | 2 |
| legalzoom loginBrand | 32.2K | $4.81 | 3 |
| informed deliveryNon-brand | 9K | $0.28 | 4 |
| leagal zoonNon-brand | 9K | $16.08 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
AI referrals · ChatGPT, Copilot… — AI referrals are early — not a growth source yet
16.4K visits from AI assistants (previous month 20.9K), 0.8% of all traffic.
- ChatGPT61%
- Gemini1.1%
- Claude88%
Borrow: No need to follow yet; watch whether it scales next month.
03 · Full growth history
LegalZoom Promotion History, Backlinks & Launch Timeline
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what LegalZoom did at each step, and gives you a sequence to follow.
- Promotion timeline with original sources
- Traffic before and after each channel
- Exportable launch action list
Where it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action list
04 · Same-market benchmark
LegalZoom Competitors & Alternatives Traffic Benchmark
Sep 2026 · Legal
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| LegalZoomThis product | 2.2M | 83 | -2.1% |
| FilevineSame market | 974.1K | 71 | +7.3% |
| AI LawyerSame market | 217.9K | 47 | -7% |
| AI Contract Review & Drafting | SpellbookSame market | 211.4K | 70 | -28% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time LegalZoom ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.