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iHeartRadio’s organic search traffic went from 4.6M to 5.1M visits in one month, mostly from the non-brand terms below. In the same window, iHeartRadio’s Sitemap added 50 pages, mostly under /content/2020-10-09-why-october-11th-matters-in-rock-history. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-05 — 2026-09 · DR 91, flat
Sep 2026
18M↑ 1.1%
Monthly visits split by channel share: iHeartRadio added 200.3K visits from Aug to Sep, with organic search contributing 100%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 19M | 17.8M | 18M |
| Direct | 10.9M | 10.4M | 9.9M |
| Organic search | 5.1M | 4.6M | 5.1M |
| Referrals | 987.1K | 889.3K | 966.4K |
| 733.8K | 662.1K | 692K | |
| Organic social | 551.9K | 525.7K | 586.6K |
| Display ads | 480K | 434K | 535K |
| Paid social | 150.4K | 121.5K | 103.7K |
| Paid search | 44.5K | 46.1K | 39.2K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic search | +478.5K | 239% | 28.2% ↑2.4pp | |
| Display ads | +101K | 50% | 3% ↑0.5pp | |
| Referrals | +77.1K | 38% | 5.4% ↑0.4pp | |
| 5 other channels | −433.2K | -216% | 63% ↓3.1pp |
iHeartRadio’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 0% over 2 days, from 9.67M listed URLs to 9.67M listed URLs.
/content/2020-10-09-why-october-11th-matters-in-rock-history−1/content/2020-10-09-why-october-12th-matters-in-rock-history−1Borrow: Generate pages of this kind from data you already have (see /content/2020-10-09-why-october-11th-matters-in-rock-history) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| iheartradioBrand | 76.1K | $0.85 | 1 |
| iheartBrand | 62.8K | $0.93 | 2 |
| i heart radioBrand | 16.7K | $0.91 | 3 |
| iheart radioBrand | 13.8K | $0.93 | 4 |
| kentucky sports radioNon-brand | 13.6K | $1.65 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
54.2K visits from AI assistants (previous month 77.2K), 0.3% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what iHeartRadio did at each step, and gives you a sequence to follow.
iHeartRadio's public Sitemap now lists 50 more URLs
Observed · SitemapiHeartRadio's public Sitemap now lists 105 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Podcast and Spoken Content
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| iHeartRadioThis product | 18M | 91 | +1.1% |
| SnipdSame market | 97.9K | 59 | +12.6% |
| PodwiseSame market | 80.2K | 48 | -23.8% |
| Twitter Space GPTSame market | 20.9K | 14 | -26.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time iHeartRadio ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
