Search · source keywords — Non-brand terms bring 100% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| claims triageNon-brand | 700 | — | 1 |
| ai for insurance businessNon-brand | 120 | — | 2 |
| property underwriting toolNon-brand | 80 | — | 3 |
| kalepaNon-brand | 70 | $5.74 | 4 |
| cytoraNon-brand | 70 | $10.71 | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “claims triage”, “ai for insurance business”). Find the needs your product also serves and capture them with tool or landing pages.