Enterprise grade AI security platform with a privacy focus. Replace reCAPTCHA v2, v3, or Enterprise with next generation tech at better value. Used by millions.
hCaptcha’s direct traffic went from 2.6M to 2.7M visits in one month. In the same window, hCaptcha’s Sitemap added 25 pages, mostly under /learning/integrations. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 93, flat
Sep 2026
4.6M↑ 3%
Monthly visits split by channel share: hCaptcha added 135.6K visits from Aug to Sep, with direct contributing 75%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 4.5M | 4.5M | 4.5M | 4.6M |
| Direct | 2.7M | 2.6M | 2.6M | 2.7M |
| Paid social | 1.2M | 1.3M | 1.1M | 1.1M |
| Referrals | 358.7K | 363.5K | 318.7K | 297.2K |
| Organic search | 97.8K | 77.4K | 77.9K | 80K |
| Paid search | 79.7K | 80.6K | 70.2K | 73.3K |
| 51.3K | 61.9K | 63.9K | 69.9K | |
| Display ads | 40.5K | 36.6K | 47.3K | 46.6K |
| Organic social | 43K | 36.6K | 37.1K | 40.9K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +102.3K | 75% | 59.8% ↑0.5pp | |
| +6K | 4.4% | 1.5% ↑0.1pp | ||
| Organic social | +3.9K | 2.9% | 0.9% ↑0.1pp | |
| 5 other channels | −46.4K | -34% | 34.8% ↓2.1pp |
hCaptcha’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 15.3% over 27 days, from 163 listed URLs to 188 listed URLs.
/learning/integrations+24/managed-defense+1Borrow: Generate pages of this kind from data you already have (see /learning/integrations) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| hcaptchaBrand | 14.8K | $1.69 | 1 |
| is hcaptcha freeBrand comparison | 790 | — | 2 |
| hcaptcha demoBrand | 780 | $3.48 | 3 |
| captchaUnclassified | 500 | $0.56 | 4 |
| hcaptcha unsichtbare verifizierung einstellenBrand | 370 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
44.2K visits from AI assistants (previous month 13.5K), 1% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what hCaptcha did at each step, and gives you a sequence to follow.
hCaptcha's public Sitemap now lists 25 more URLs
Observed · SitemaphCaptcha's public Sitemap now lists 54 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · AI security
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| hCaptchaThis product | 4.6M | 93 | +3% |
| WizSame market | 807.2K | 84 | +6% |
| Abnormal AISame market | 300.3K | 77 | -15.7% |
| Lakera AI SecuritySame market | 116.4K | 75 | -16.2% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time hCaptcha ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
