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Wiz’s direct traffic went from 337.3K to 388.7K visits in one month. In the same window, Wiz’s Sitemap removed 495 pages, mostly under /careers/job. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 84, flat
Sep 2026
807.2K↑ 6%
Monthly visits split by channel share: Wiz added 45.4K visits from Aug to Sep, with direct contributing 100%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 821.2K | 806K | 761.7K | 807.2K |
| Direct | 411.4K | 387K | 337.3K | 388.7K |
| Referrals | 132.3K | 104.5K | 111.9K | 132.5K |
| Organic search | 140.1K | 133.8K | 135K | 121K |
| Organic social | 60.2K | 81.8K | 89.6K | 73.2K |
| Paid search | 24.5K | 39.4K | 41.1K | 47.6K |
| 20.6K | 27K | 15.5K | 16.8K | |
| Display ads | 13.6K | 11.5K | 9K | 10.5K |
| Paid social | 6.1K | 11K | 16K | 9K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +51.3K | 113% | 48.2% ↑3.9pp | |
| Referrals | +20.7K | 46% | 16.4% ↑1.7pp | |
| Paid search | +6.6K | 14% | 5.9% ↑0.5pp | |
| 5 other channels | −34.5K | -76% | 28.6% ↓6.2pp |
Wiz’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap shrank 10.4% over 5 days, from 4,749 listed URLs to 4,254 listed URLs.
/careers/job−118/wizdom/london−24Borrow: Wiz is pruning pages; watch whether organic search weakens next.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| wizUnclassified | 33.7K | $3.88 | 1 |
| wiz careersUnclassified | 3.4K | $2.44 | 2 |
| osintNon-brand | 1.2K | $1.39 | 3 |
| wiz aiUnclassified | 1.1K | $0.32 | 4 |
| wiz securityUnclassified | 1K | $30.77 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
4.4K visits from AI assistants (previous month 3.4K), 0.5% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Wiz did at each step, and gives you a sequence to follow.
Wiz's public Sitemap now lists 495 fewer URLs
Observed · SitemapWiz's public Sitemap now lists 83 fewer URLs
Observed · SitemapWiz's Sitemap added 13 net URLs in Japanese (Japan) pages
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · AI security
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| WizThis product | 807.2K | 84 | +6% |
| Abnormal AISame market | 300.3K | 77 | -15.7% |
| SemgrepSame market | 194.4K | 77 | -23.5% |
| Lakera AI SecuritySame market | 116.4K | 75 | -16.2% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Wiz ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
