Market intelligence / Legal / Docusign Data updated Oct 30, 2026
D Docusign Traffic, SEO & Growth Analysis Traffic declining Legal Domain age 27 years 4 months About Docusign provides electronic signature and intelligent agreement management services, allowing users to create, commit to, and manage agreements all in one platform.
Signals & evidence 2 Report Has Public API Contract Generator Contract Management Contract Review No Code Workflow +2 more Docusign visits fell 2.6% in Sep, mostly lost from Referrals In the same window, Docusign’s Sitemap removed 85 pages. The timing overlaps — worth a closer look.
Docusign made 2 site changes in the same window Timing overlaps; this does not show cause
Pages removed −102 Sep 20 /blog +11 · /pt-br +4 · /company +2 Evidence → Pages removed −85 Oct 23 /blog +46 · /trust +6 · /customer-stories +4 Evidence → Reconstruct every step Docusign took → Monthly visits 72.2M ↓ 2.6% · −1.9M MoM
Market rank #1 / 75 83.3% of market traffic
Domain Rating 88 Flat vs last month
AI referrals 383.6K 0.5% of traffic, early Docusign Traffic Trend & Channel Attribution How the growth happened
Monthly visit estimates · 2026-05 — 2026-09 · DR 88, flat
Latest monthly visits 72.2M
Sep 2026 Monthly trend · Arrow keys to explore
0 25M 50M 75M 100M May Jun Jul Aug Sep 72.2M↓2.6% Sep 2026
Monthly visits72.2M
vs. previous month −1.9M · −2.6%
Sitemap −102 pages in the same windowSep 2 – Sep 20 · Evidence → Docusign site changes and traffic signals in this period Timing overlaps; this does not show cause
Pages removed −85 Oct 23 Docusign's public Sitemap now lists 85 fewer URLs /blog +46 · /trust +6 · /customer-stories +4 Evidence → Pages removed −102 Sep 20 Docusign's public Sitemap now lists 102 fewer URLs /blog +11 · /pt-br +4 · /company +2 Evidence →
Where the new visits came from Monthly visits split by channel share: Docusign lost 1.9M visits from Aug to Sep, with referrals contributing 59%.
Visit change by channel Channel Last 3 months Change bar Aug → SepChange Share of change Current share Referrals−1.1M 59% 41.7% ↓0.4pp Email−583.5K 30% 14.3% ↓0.4pp Direct−140.1K 7.3% 33.3% ↑0.7pp 5 other channels−16.6K 0.9% 10.1% ↑0.2pp
Docusign SEO Keywords, Sitemap Pages & AI Referrals What you can borrow
Docusign’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 3.6% of search trafficKeyword Traffic CPC Rank docusign Brand 1.4M $5.87 1 docusign login Brand 299K $2.58 2 docs Non-brand 38.1K $1.38 3 docusign sign in Brand 32.3K $3.11 4 digital wallet Non-brand 26.8K $2.22 5
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
Content & page updates · via Sitemap — 85 pages removed in 33 daysPages listed in the Sitemap shrank 0.7% over 33 days, from 12.65K listed URLs to 12.56K listed URLs.
/blog+46 /trust+6 /customer-stories+4 Borrow: Docusign is pruning pages; watch whether organic search weakens next.
Routes & evidence → AI referrals · ChatGPT, Copilot… — AI referrals are early — not a growth source yet383.6K visits from AI assistants (previous month 423.1K), 0.5% of all traffic.
Claude 43% ChatGPT 41% Gemini 3.7% Borrow: No need to follow yet; watch whether it scales next month.
Docusign Promotion History, Backlinks & Launch Timeline Full growth history
What did Docusign do at each step?
Unlock Docusign’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.
Promotion timeline with original sources Traffic before and after each channel Exportable launch action list Sep 20 – Oct 23 Sitemap
Docusign's public Sitemap now lists 85 fewer URLs
Observed event Sep 2 – Sep 20 Sitemap
Docusign's public Sitemap now lists 102 fewer URLs
Observed event Where it launched and who talked about it
Product Hunt Reddit X Directories Visible after unlocking Where the new backlinks came from
Referring domains First seen Visible after unlocking A launch sequence you can copy
Visible after unlocking Docusign Competitors & Alternatives Traffic Benchmark Same-market benchmark
Sep 2026 · Legal
D Docusign Sep 2026 Current
Est. monthly visits 72.2M
MoM -2.6% Sep 2026
Est. monthly visits 974.1K
MoM +7.3% Sep 2026
Est. monthly visits 217.9K
MoM -7% Sep 2026
Est. monthly visits 211.4K
MoM -28% Know the next time Docusign ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.