Search · source keywords — Non-brand terms bring 100% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| hr start to finish process casesNon-brand | 40 | — | 1 |
| applaudNon-brand | 30 | $5.07 | 2 |
| ai tools for hrNon-brand | 20 | — | 3 |
| workday dispointing no improvement or even centralizeNon-brand | 10 | — | 4 |
| has workday caused problems for people looking for jobsNon-brand | 10 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “hr start to finish process cases”, “applaud”). Find the needs your product also serves and capture them with tool or landing pages.