Trulioo is a global online identity verification service that provides real-time identity proofing for individuals and businesses in over 195 countries
Trulioo’s organic social traffic went from 14K to 32.6K visits in one month. In the same window, Trulioo’s Sitemap added 5 pages, mostly under /products. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-05 — 2026-09 · DR 72, +1 MoM
Sep 2026
146.3K↑ 20%
Monthly visits split by channel share: Trulioo added 24K visits from Aug to Sep, with organic social contributing 78%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 201.8K | 122.3K | 146.3K |
| Direct | 104.7K | 50.4K | 54.6K |
| Organic social | 28K | 14K | 32.6K |
| Referrals | 19.6K | 13.9K | 23.7K |
| Organic search | 30.2K | 28.4K | 21.2K |
| 8.8K | 7.3K | 8.3K | |
| Paid search | 4.1K | 3.9K | 4.1K |
| Paid social | 571 | 71 | 546 |
| Display ads | 1.9K | 2.2K | 234 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic social | +18.6K | 78% | 22.3% ↑10.9pp | |
| Referrals | +9.8K | 41% | 16.2% ↑4.8pp | |
| Direct | +4.1K | 17% | 37.3% ↓3.9pp | |
| 5 other channels | −7.5K | -31% | 23.5% ↓10.7pp |
Trulioo’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 0.6% over 41 days, from 902 listed URLs to 907 listed URLs.
/products+14/solutions−9/industries+0Borrow: Generate pages of this kind from data you already have (see /products) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| truliooBrand | 3K | $9.55 | 1 |
| trulioUnclassified | 950 | $0.52 | 2 |
| trulioo benefitsBrand | 200 | — | 3 |
| truiloo content and narrative leadNon-brand | 140 | — | 4 |
| trulioo enterprise account executiveBrand | 130 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
0 visits from AI assistants (previous month 937), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Trulioo did at each step, and gives you a sequence to follow.
Trulioo's public Sitemap now lists 5 more URLs
Observed · SitemapMonthly visits 201.8K → 122.3K
Observed · traffic dataMonthly visits 151.6K → 193.3K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Governance and Compliance
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| TruliooThis product | 146.3K | 72 | +19.6% |
| TinesSame market | 219.7K | 74 | -2.4% |
| OptroSame market | 159.1K | 71 | +8.9% |
| Responsible AI ToolboxSame market | 7.1K | 40 | +52.6% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Trulioo ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
