AI video product for presentations, internal enablement, and scalable communication.
In the same window, Synthesia’s Sitemap added 43 pages, mostly under /features. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-03 — 2026-09 · DR 85, flat
Sep 2026
1.7M↓ 7.2%
Monthly visits split by channel share: Synthesia lost 130.2K visits from Aug to Sep, with organic search contributing 49%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 1.8M | 1.8M | 1.7M |
| Direct | 670.1K | 672.3K | 635.7K |
| Organic search | 653.9K | 665K | 600.9K |
| Paid search | 155.4K | 157K | 151.7K |
| Referrals | 158.6K | 122.9K | 105.1K |
| Organic social | 61.2K | 69.7K | 62K |
| 35.5K | 37.6K | 48.4K | |
| Paid social | 28.4K | 38.6K | 32.3K |
| Display ads | 12.5K | 15.5K | 15.1K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic search | −64.1K | 49% | 35.8% ↓1pp | |
| Direct | −36.6K | 28% | 37.9% ↑0.7pp | |
| Referrals | −17.8K | 14% | 6.3% ↓0.5pp | |
| 5 other channels | −8.9K | 6.8% | 18.4% ↑0.8pp |
Synthesia’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 5.2% over 53 days, from 821 listed URLs to 864 listed URLs.
/features+10/sessions/roleplays+5Borrow: Generate pages of this kind from data you already have (see /features) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| synthesiaBrand | 135.9K | $1.13 | 1 |
| heygenBrand | 20.7K | $0.79 | 2 |
| free ai video generatorNon-brand | 14.1K | $0.70 | 3 |
| synthesia aiBrand | 10.3K | $0.90 | 4 |
| ai video generator freeNon-brand | 8.1K | $0.47 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
16.8K visits from AI assistants (previous month 18.8K), 1% of all traffic.
Borrow: Check how assistants recommend Synthesia and work on appearing for the same questions.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Synthesia did at each step, and gives you a sequence to follow.
Synthesia's public Sitemap now lists 43 more URLs
Observed · SitemapNew linking websites (-3.7%)
Observed · BacklinksWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Video Content Production
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| SynthesiaThis product | 1.7M | 85 | -7.2% |
| OpusClip - AI-powered Video RepurposingSame market | 3.9M | 80 | +3.1% |
| Free AI Video Enhancer: Enhance Videos Online InstantlySame market | 2.4M | 66 | -10% |
| naughty ai AI GeneratorSame market | 239.1K | 47 | -57.9% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Synthesia ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes. 62 people watching.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
