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The operational intelligence platform for architecture. AI that executes documentation, modeling, and QA inside Revit and ArchiCAD — grounded in how your firm works.
SWAPP.AI’s direct traffic went from 3.9K to 6.1K visits in one month.
Monthly visit estimates · 2026-04 — 2026-09 · DR 33, -2 MoM
Sep 2026
15.1K↑ 55%
Monthly visits split by channel share: SWAPP.AI added 5.4K visits from Aug to Sep, with direct contributing 42%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 11.5K | 8.9K | 9.7K | 15.1K |
| Direct | 6.9K | 0 | 3.9K | 6.1K |
| Organic search | 1.7K | 0 | 3.2K | 4.8K |
| Referrals | 688 | 0 | 1K | 1.6K |
| Organic social | 1.1K | 0 | 562 | 855 |
| 344 | 0 | 295 | 463 | |
| Display ads | 564 | 0 | 269 | 378 |
| Paid search | 0 | 0 | 154 | 243 |
| Paid social | 0 | 0 | 67 | 102 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +2.2K | 42% | 40.5% ↑0.8pp | |
| Organic search | +1.7K | 32% | 32.2% ↓0.3pp | |
| Referrals | +596 | 11% | 10.7% ↑0.3pp | |
| 5 other channels | +694 | 13% | 13.6% ↓0.3pp |
SWAPP.AI’s acquisition moves across pages, search terms and AI referrals, each with its data source.
We diff its public Sitemap daily. Bulk launches or removals will appear here and alert watchers.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| swappBrand | 1.5K | $0.26 | 1 |
| swapp aiBrand | 90 | — | 2 |
| moregroupNon-brand | 20 | — | 3 |
| suapp aiNon-brand | 0 | $0.41 | 4 |
| aito who thinks revit is an a*holeNon-brand | 0 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
78 visits from AI assistants (previous month 0), 0.5% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what SWAPP.AI did at each step, and gives you a sequence to follow.
Monthly visits 9.7K → 15.1K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Architecture and Interiors
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| SWAPP.AIThis product | 15.1K | 33 | +55.2% |
| Free 3D Home Design Software | Floor Planner & Room Planner OnlineSame market | 1.2M | 72 | -7.8% |
| Maket | AI-Powered Floor Plan CreationSame market | 191K | 55 | -15% |
| DehomeSame market | 171.8K | 19 | +16.8% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time SWAPP.AI ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.