AI face swap tool for photos and videos
SwapFace’s direct traffic went from 643.2K to 668.3K visits in one month. In the same window, SwapFace’s Sitemap added 89 pages, mostly under /ai-christmas-photo. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-03 — 2026-09 · DR 39, flat
Sep 2026
1M↑ 2.8%
Monthly visits split by channel share: SwapFace added 27.5K visits from Aug to Sep, with direct contributing 91%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 1.1M | 992.2K | 1M |
| Direct | 721K | 643.2K | 668.3K |
| Organic search | 325.5K | 283.3K | 262.9K |
| Referrals | 37.8K | 34K | 51.4K |
| Organic social | 34.9K | 23.8K | 24.6K |
| 3K | 2.7K | 3.1K | |
| Paid search | 0 | 119 | 460 |
| Display ads | 2.3K | 744 | 374 |
| Paid social | 0 | 0 | 0 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +25.2K | 91% | 65.5% ↑0.7pp | |
| Referrals | +17.4K | 63% | 5% ↑1.6pp | |
| Organic social | +722 | 2.6% | 2.4% ↑0pp | |
| 5 other channels | −20K | -73% | 26.2% ↓2.7pp |
SwapFace’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 8% over 1 days, from 1,119 listed URLs to 1,208 listed URLs.
/ai-christmas-photo+4/face-swap+2Borrow: Generate pages of this kind from data you already have (see /ai-christmas-photo) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| ai clothes removerNon-brand | 3.1K | — | 1 |
| undress aiUnclassified | 2.1K | — | 2 |
| раздеваторNon-brand | 1.6K | $0.41 | 3 |
| undress ai freeNon-brand | 1.2K | — | 4 |
| раздеть фотоNon-brand | 1.1K | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “ai clothes remover”, “раздеватор”). Find the needs your product also serves and capture them with tool or landing pages.
3.9K visits from AI assistants (previous month 1.9K), 0.4% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what SwapFace did at each step, and gives you a sequence to follow.
SwapFace's public Sitemap now lists 89 more URLs
Observed · SitemapSwapFace's public Sitemap now lists 43 fewer URLs
Observed · SitemapMonthly visits 817.2K → 1M
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Portrait and identity editing
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| SwapFaceThis product | 1M | 39 | +2.8% |
| DeepSwapFaceSame market | 381.6K | 19 | -2% |
| FaceSwapperSame market | 342.3K | 52 | -2.5% |
| Free AI Face Swap Online: Instantly Swap Faces in Photos & VideosSame market | 135.4K | 43 | -24.3% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time SwapFace ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
