Sumsub is an identity verification platform that helps businesses secure their user journey by verifying users, businesses, or transactions and managing cases and deterring fraud.
In the same window, Sumsub’s Sitemap added 82 pages, mostly under /media/news. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-05 — 2026-09 · DR 80, flat
Sep 2026
2.1M↓ 0.5%
Monthly visits split by channel share: Sumsub lost 10.8K visits from Aug to Sep, with direct contributing 100%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 2M | 2.1M | 2.1M |
| Direct | 1.3M | 1.4M | 1.4M |
| Referrals | 182.1K | 191.7K | 213.4K |
| Organic search | 175.6K | 176.8K | 174.6K |
| 129.4K | 138.9K | 145.7K | |
| Organic social | 86.3K | 91K | 92.2K |
| Paid search | 22.7K | 22.2K | 28.5K |
| Display ads | 15.1K | 23.2K | 19.6K |
| Paid social | 5.6K | 6.4K | 6.5K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −36.9K | 342% | 66.6% ↓1.4pp | |
| Display ads | −3.6K | 33% | 0.9% ↓0.2pp | |
| Organic search | −2.2K | 20% | 8.4% ↓0.1pp | |
| 5 other channels | +36.2K | -335% | 23.4% ↑1.9pp |
Sumsub’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 3.7% over 23 days, from 2,197 listed URLs to 2,279 listed URLs.
/media/news+29/blog+24Borrow: Generate pages of this kind from data you already have (see /media/news) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| sumsubBrand | 30.8K | $13.82 | 1 |
| sumsub idBrand | 2.4K | $16.83 | 2 |
| clarity actNon-brand | 1.1K | $0.73 | 3 |
| nosisNon-brand | 950 | $0.09 | 4 |
| sumsub careersBrand | 920 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
3.3K visits from AI assistants (previous month 4.2K), 0.2% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Sumsub did at each step, and gives you a sequence to follow.
Sumsub's public Sitemap now lists 82 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Governance and Compliance
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| SumsubThis product | 2.1M | 80 | -0.5% |
| TinesSame market | 219.7K | 74 | -2.4% |
| OptroSame market | 159.1K | 71 | +8.9% |
| Responsible AI ToolboxSame market | 7.1K | 40 | +52.6% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Sumsub ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
