Data updated Oct 18, 2026
Trusted retention automation platform for leading consumer subscription businesses. Predict churn with AI, automate A/B tests, and increase LTV, without engineering support.
Subsets’s direct traffic went from 1.6K to 5.4K visits in one month. In the same window, Subsets’s Sitemap added 5 pages, mostly under /lifecycle-maturity-assessment. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-04 — 2026-09 · DR 27, +1 MoM
Sep 2026
Monthly visits split by channel share: Subsets added 9.7K visits from Aug to Sep, with direct contributing 39%.
| Channel | Last 4 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | +3.8K | 39% | 38.9% ↓0.1pp | ||
| Organic search | +3.6K | 37% | 35.1% ↑4pp | ||
| Referrals | +860 | 8.8% | 9.4% ↓1.3pp | ||
| 5 other channels | +1.2K | 12% | 13% ↓1.7pp |
What you can borrow
Subsets’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| subsetsBrand | 500 | $0.79 | 1 |
| paid trial conversionNon-brand | 90 | — | 2 |
| churnNon-brand | 0 | $1.38 | 3 |
| arpuNon-brand | 0 | $1.18 | 4 |
| subsetNon-brand | 0 | $0.98 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
Pages listed in the Sitemap grew 3.7% over 26 days, from 136 listed URLs to 141 listed URLs.
/lifecycle-maturity-assessment+1Borrow: Generate pages of this kind from data you already have (see /lifecycle-maturity-assessment) to capture long-tail search.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
Where did the +9.7K visits actually come from?
Subsets grew 3.4× in Sep. Unlock the launch posts, community threads and new backlinks behind the spike, plus a launch checklist you can copy.
New linking websites (+3,145.4%)
Observed eventSubsets's public Sitemap now lists 5 more URLs
Observed eventMonthly visits 4K → 13.8K
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Visualization and Forecasting
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Subsets ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
