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Stockfish Traffic, SEO & Growth Analysis
Free, open-source, and cross-platform chess engine, trusted by grandmasters and leading chess platforms worldwide.
- Multi-channel growth
SIGPIK VERDICT · Sep 2026
Stockfish visits grew 22% in Sep, spread across several channels
Stockfish’s organic search traffic went from 266.9K to 305.1K visits in one month, mostly from the non-brand terms below.
Search terms behind the growth
- Monthly visits
- 467.7K
- ↑ 21.7% · +83.4K MoM
- Market rank
- #6 / 64
- 2% of market traffic
- Domain Rating
- 73
- ↑ 1 · vs last month
- AI referrals
- 2K
- 0.4% of traffic, early
01 · How the growth happened
Stockfish Traffic Trend & Channel Attribution
Monthly visit estimates · 2026-05 — 2026-09 · DR 73, +1 MoM
Sep 2026
467.7K↑ 22%
Where the new visits came from
Monthly visits split by channel share: Stockfish added 83.4K visits from Aug to Sep, with organic search contributing 46%.
Monthly breakdown
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 398.9K | 384.3K | 467.7K |
| Organic search | 291.8K | 266.9K | 305.1K |
| Direct | 82.7K | 94.7K | 113.9K |
| Organic social | 7.5K | 6.2K | 26.9K |
| Referrals | 10K | 10.1K | 13.9K |
| 978 | 2.7K | 884 | |
| Paid search | 0 | 0 | 0 |
| Paid social | 157 | 0 | 0 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic search | +38.2K | 46% | 65.2% ↓4.2pp | |
| Organic social | +20.7K | 25% | 5.8% ↑4.1pp | |
| Direct | +19.2K | 23% | 24.3% ↓0.3pp | |
| 4 other channels | +2K | 2.4% | 3.2% ↓0.2pp |
02 · What you can borrow
Stockfish SEO Keywords, Sitemap Pages & AI Referrals
Stockfish’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 3.3% of search traffic
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| stockfishBrand | 75.2K | $0.46 | 1 |
| stockfish chessBrand | 14.5K | $0.46 | 2 |
| stock fishBrand | 3.7K | $0.53 | 3 |
| stockfish 19Non-brand | 3.2K | — | 4 |
| stockfish 18Brand | 2.2K | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
AI referrals · ChatGPT, Copilot… — AI referrals are early — not a growth source yet
2K visits from AI assistants (previous month 1.1K), 0.4% of all traffic.
- ChatGPT75%
- Gemini20%
- Perplexity4.9%
Borrow: No need to follow yet; watch whether it scales next month.
03 · Full growth history
Stockfish Promotion History, Backlinks & Launch Timeline
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Stockfish did at each step, and gives you a sequence to follow.
- Promotion timeline with original sources
- Traffic before and after each channel
- Exportable launch action list
Where it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action list
04 · Same-market benchmark
Stockfish Competitors & Alternatives Traffic Benchmark
Sep 2026 · Gaming
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| StockfishThis product | 467.7K | 73 | +21.7% |
| ContextSame market | — | 23 | — |
| MENARA188Same market | — | 3 | — |
| toto80Same market | — | 0 | — |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Stockfish ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.