AI-powered interior design and virtual staging software for real estate agents, interior designers, and homeowners.
SofaBrain’s direct traffic went from 2.7K to 4.1K visits in one month. In the same window, SofaBrain’s Sitemap added 121 pages, mostly under /use-cases. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-05 — 2026-09 · DR 31, +2 MoM
Sep 2026
10.2K↑ 47%
Monthly visits split by channel share: SofaBrain added 3.2K visits from Aug to Sep, with direct contributing 43%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 2.4K | 6.9K | 10.2K |
| Direct | 0 | 2.7K | 4.1K |
| Organic search | 0 | 2.2K | 3.3K |
| Referrals | 0 | 705 | 1K |
| Organic social | 0 | 378 | 579 |
| Display ads | 0 | 255 | 333 |
| 0 | 242 | 304 | |
| Paid search | 0 | 108 | 142 |
| Paid social | 0 | 51 | 69 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +1.4K | 43% | 40.1% ↑1.4pp | |
| Organic search | +1.1K | 34% | 32.5% ↑0.7pp | |
| Referrals | +300 | 9.2% | 9.9% ↓0.3pp | |
| 5 other channels | +392 | 12% | 14% ↓0.9pp |
SofaBrain’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 13% over 8 days, from 931 listed URLs to 1,052 listed URLs.
/use-cases+24/affiliate-program+2Borrow: Generate pages of this kind from data you already have (see /use-cases) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| what is the exclusive rights to represent the buyer agrrement about in virginiaNon-brand | 220 | — | 1 |
| listing descriptionNon-brand | 160 | — | 2 |
| sofabrain aiBrand | 130 | — | 3 |
| sofa aiNon-brand | 70 | — | 4 |
| zillow showcase pricing estimateNon-brand | 60 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “what is the exclusive rights to represent the buyer agrrement about in virginia”, “listing description”). Find the needs your product also serves and capture them with tool or landing pages.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what SofaBrain did at each step, and gives you a sequence to follow.
SofaBrain's public Sitemap now lists 121 more URLs
Observed · SitemapSofaBrain's Sitemap added 40 net URLs in Portuguese pages
Observed · SitemapSofaBrain's Sitemap added 40 net URLs in Italian pages
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Real Estate
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| SofaBrainThis product | 10.2K | 31 | +46.8% |
| AI Underwriting for Multifamily Tenant Screening | Two DotsSame market | 98.2K | 49 | -25.6% |
| AinoSame market | 32.7K | 33 | +33.5% |
| Apply DesignSame market | 32K | 55 | +28.3% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time SofaBrain ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
