Data updated Oct 30, 2026
Smartsheet is a platform for managing projects, automating workflows, and building solutions at scale.
Smartsheet’s direct traffic went from 15.3M to 15.5M visits in one month. In the same window, Smartsheet’s Sitemap added 129 pages, mostly under /engage. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-05 — 2026-09 · DR 90, flat
Sep 2026
Monthly visits split by channel share: Smartsheet added 347.2K visits from Aug to Sep, with direct contributing 57%.
| Channel | Last 3 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | +198.9K | 57% | 70.1% ↓0.2pp | ||
| Referrals | +113.8K | 33% | 13.1% ↑0.3pp | ||
| +57.7K | 17% | 5.1% ↑0.2pp | |||
| 5 other channels | −13.7K | -3.9% | 11.2% ↓0.2pp |
What you can borrow
Smartsheet’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| smartsheetBrand | 79.4K | $4.11 | 1 |
| font generatorNon-brand | 7.9K | $1.04 | 2 |
| smartsheetsUnclassified | 7K | $4.61 | 3 |
| calendarioNon-brand | 6.4K | $0.20 | 4 |
| smartsheet loginBrand | 5.1K | $4.31 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
Pages listed in the Sitemap grew 2.2% over 4 days, from 5,839 listed URLs to 5,968 listed URLs.
/engage+131/careers−2/customers+1Borrow: Generate pages of this kind from data you already have (see /engage) to capture long-tail search.
96.1K visits from AI assistants (previous month 105.5K), 0.4% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
Where did the +347.2K visits actually come from?
Smartsheet grew 1.6% in Sep with almost no paid ads. Unlock the launch posts, community threads and new backlinks behind the spike, plus a launch checklist you can copy.
Smartsheet's public Sitemap now lists 129 more URLs
Observed eventSmartsheet's public Sitemap now lists 205 more URLs
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Operations and Management
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Smartsheet ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
