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Serpstat Traffic, SEO & Growth Analysis
Serpstat is a marketing tool for SEO and content tasks, offering features such as backlinks analysis, rank tracking, keyword research, competitor analysis, and site audit.
- Has Public API
- Google Ads
- Keyword Research
- SERP Analysis
- Technical SEO
SIGPIK VERDICT · Sep 2026
Serpstat visits were roughly flat in Sep (2.3%)
Serpstat’s direct traffic went from 124.5K to 130K visits in one month.
- Monthly visits
- 253.2K
- ↑ 2.3% · +5.6K MoM
- Market rank
- #10 / 112
- 1% of market traffic
- Domain Rating
- 79
- Flat vs last month
- AI referrals
- 4.9K
- 1.9% of traffic
01 · How the growth happened
Serpstat Traffic Trend & Channel Attribution
Monthly visit estimates · 2026-05 — 2026-09 · DR 79, flat
Sep 2026
253.2K↑ 2.3%
Where the new visits came from
Monthly visits split by channel share: Serpstat added 5.6K visits from Aug to Sep, with direct contributing 98%.
Monthly breakdown
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 241.2K | 247.6K | 253.2K |
| Direct | 122.7K | 124.5K | 130K |
| Organic search | 45K | 43.6K | 47.6K |
| Referrals | 33.8K | 42K | 36.6K |
| Organic social | 16K | 12.6K | 16.2K |
| 5.7K | 4.5K | 5K | |
| Paid search | 5.4K | 8.3K | 2.1K |
| Display ads | 1K | 683 | 541 |
| Paid social | 375 | 759 | 220 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +5.5K | 98% | 51.3% ↑1.1pp | |
| Organic search | +4K | 71% | 18.8% ↑1.2pp | |
| Organic social | +3.6K | 64% | 6.4% ↑1.3pp | |
| 5 other channels | −11.8K | -210% | 17.6% ↓5.1pp |
02 · What you can borrow
Serpstat SEO Keywords, Sitemap Pages & AI Referrals
Serpstat’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 55% of search traffic
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| serpstatBrand | 25.5K | $3.74 | 1 |
| серпстатNon-brand | 21.4K | $1.04 | 2 |
| backlink checkerNon-brand | 4.8K | — | 3 |
| domain authority checkerNon-brand | 2.8K | $0.81 | 4 |
| cthgcnfnNon-brand | 2.6K | $0.66 | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “серпстат”, “backlink checker”). Find the needs your product also serves and capture them with tool or landing pages.
AI referrals · ChatGPT, Copilot… — AI assistants bring 1.9% of visits
4.9K visits from AI assistants (previous month 4.4K), 1.9% of all traffic.
- Gemini43%
- Claude33%
- ChatGPT24%
Borrow: Check how assistants recommend Serpstat and work on appearing for the same questions.
03 · Full growth history
Serpstat Promotion History, Backlinks & Launch Timeline
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Serpstat did at each step, and gives you a sequence to follow.
- Promotion timeline with original sources
- Traffic before and after each channel
- Exportable launch action list
New backlinks discovered for Serpstat
Observed · BacklinksWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action list
04 · Same-market benchmark
Serpstat Competitors & Alternatives Traffic Benchmark
Sep 2026 · SEO and Content Growth
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| SerpstatThis product | 253.2K | 79 | +2.3% |
| AhrefsSame market | 9M | 91 | +9% |
| MerchyntSame market | 94.3K | 57 | -3.7% |
| AveriSame market | 40.5K | 70 | -19% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Serpstat ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.