Data updated Oct 18, 2026
Scrunch helps brands optimize their website for AI search and improve their brand presence in AI search results
Scrunch’s organic search traffic went from 12K to 17.2K visits in one month, mostly from the non-brand terms below.
How the growth happened
Monthly visit estimates · 2026-04 — 2026-09 · DR 73, flat
Sep 2026
Monthly visits split by channel share: Scrunch added 4K visits from Aug to Sep, with organic search contributing 100%.
| Channel | Last 4 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Organic search | +5.2K | 132% | 32.9% ↑8.1pp | ||
| Direct | +4K | 101% | 35.7% ↑5.3pp | ||
| Display ads | +177 | 4.5% | 5.5% ↓0.1pp | ||
| 5 other channels | −4.9K | -124% | 23.7% ↓12.1pp |
What you can borrow
Scrunch’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| scrunch aiUnclassified | 6.5K | $28.76 | 1 |
| scrunchBrand | 5.7K | $1.83 | 2 |
| scrunch pricingBrand comparison | 410 | — | 3 |
| scrunch axpUnclassified | 260 | — | 4 |
| aeo and geo reportNon-brand | 210 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
We diff its public Sitemap daily. Bulk launches or removals will appear here and alert watchers.
484 visits from AI assistants (previous month 1K), 0.9% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
Where did the +4K visits actually come from?
Scrunch grew 8.2% in Sep with almost no paid ads. Unlock the launch posts, community threads and new backlinks behind the spike, plus a launch checklist you can copy.
New linking websites (+1,083.7%)
Observed eventNew backlinks discovered for Scrunch
Observed eventMonthly visits 80.1K → 48.3K
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · SEO and Content Growth
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Scrunch ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
