Data updated Nov 4, 2026

Visual Studio Marketplace Traffic, SEO & Growth Analysis

Traffic declining · 2 months running
Developer Environment
Domain age29 years 7 months

One place for all extensions for Visual Studio, Azure DevOps Services, Azure DevOps Server and Visual Studio Code.

Visual Studio Marketplace visits fell 7.8% in Sep, mostly lost from Direct

In the same window, Visual Studio Marketplace’s Sitemap added 970 pages. The timing overlaps — worth a closer look.

Visual Studio Marketplace made 2 site changes in the same windowTiming overlaps; this does not show cause

Reconstruct every step Visual Studio Marketplace took →

Monthly visits: 3.4M; ↓ 7.8% · −287.7K MoM
Market rank: —; Developer Environment
Domain Rating: 92; Flat vs last month
AI referrals: 566.3K; 16.6% of traffic

Visual Studio Marketplace Traffic Trend & Channel Attribution

How the growth happened

Monthly visit estimates · 2026-05 — 2026-09　·　DR 92, flat

Latest monthly visits3.4M

Sep 2026Monthly trend · Arrow keys to explore

Sep 2026

Monthly visits3.4M

vs. previous month−287.7K · −7.8%

Visual Studio Marketplace site changes and traffic signals in this periodTiming overlaps; this does not show cause

Where the new visits came from

Monthly visits split by channel share: Visual Studio Marketplace lost 287.7K visits from Aug to Sep, with direct contributing 55%.

Visit change by channel
Channel	Change	Share of change	Current share
Direct	−157.2K	55%	39.5% ↓1.2pp
Organic search	−31.4K	11%	24.2% ↑1pp
Referrals	−21.7K	7.5%	11.8% ↑0.3pp
5 other channels	+57.2K	-20%	7.3% ↑2.1pp

Visual Studio Marketplace SEO Keywords, Sitemap Pages & AI Referrals

What you can borrow

Visual Studio Marketplace’s acquisition moves across pages, search terms and AI referrals, each with its data source.

Search · source keywords — Non-brand terms bring 65% of search traffic

Keyword	Traffic	CPC	Rank
markitdownNon-brand	10.2K	$1.94	1
vscodeBrand	6.2K	$1.78	2
codexNon-brand	4.9K	$3.27	3
vs codeMixed	3.5K	$1.14	4
google colabNon-brand	3.1K	$2.11	5

Borrow: Most of its search traffic comes from non-brand terms (e.g. “markitdown”, “codex”). Find the needs your product also serves and capture them with tool or landing pages.

Content & page updates · via Sitemap — 970 pages added in 6 days

Pages listed in the Sitemap grew 3.5% over 6 days, from 27.4K listed URLs to 28.37K listed URLs.

Other site pages+970

Borrow: Generate pages of this kind from data you already have to capture long-tail search.

AI referrals · ChatGPT, Copilot… — AI assistants bring 16.6% of visits

566.3K visits from AI assistants (previous month 702.1K), 16.6% of all traffic.

Claude50%
ChatGPT12%
Gemini2.4%

Borrow: Check how assistants recommend Visual Studio Marketplace and work on appearing for the same questions.

Visual Studio Marketplace Promotion History, Backlinks & Launch Timeline

Full growth history

What did Visual Studio Marketplace do at each step?

Unlock Visual Studio Marketplace’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.

Promotion timeline with original sources
Traffic before and after each channel
Exportable launch action list

Oct 29 – Nov 4Sitemap
Visual Studio Marketplace's public Sitemap now lists 970 more URLs
Observed event
Oct 28 – Oct 29Sitemap
Visual Studio Marketplace's public Sitemap now lists 973 more URLs
Observed event
Where it launched and who talked about it
- Product Hunt
- Reddit
- X
- Directories
Visible after unlocking
Where the new backlinks came from
- Referring domains
- First seen
Visible after unlocking
A launch sequence you can copy
- Checklist
- Export
Visible after unlocking

Visual Studio Marketplace Competitors & Alternatives Traffic Benchmark

Same-market benchmark

Sep 2026

OpenCode
Sep 2026
Est. monthly visits
13.3M
DR
84
MoM
-20.5%
Visual Studio Marketplace
Sep 2026Current
Est. monthly visits
3.4M
DR
92
MoM
-7.8%
Posit
Sep 2026
Est. monthly visits
2.1M
DR
85
MoM
+22.6%
Gemini CLI
Sep 2026
Est. monthly visits
726.7K
DR
78
MoM
-4.1%

Each product uses its latest observed month; different months are not a same-period ranking.

Know the next time Visual Studio Marketplace ships pages in bulk

We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.

Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.