Search · source keywords — Non-brand terms bring 29% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| rowsBrand | 8.6K | $0.76 | 1 |
| money calculatorNon-brand | 1.7K | $1.88 | 2 |
| utm builderNon-brand | 1.3K | $1.53 | 3 |
| compounding calculatorNon-brand | 740 | $0.51 | 4 |
| rows aiBrand | 540 | $4.13 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.