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Rootly Traffic, SEO & Growth Analysis
AI-powered incident management for modern teams
- Multi-channel growth
- Action Item Extraction
- DevOps Assistant
- Incident Response
- MCP Support
- Structured Output
- +4 more
SIGPIK VERDICT · Sep 2026
Rootly visits grew 22% in Sep, spread across several channels
Rootly’s direct traffic went from 106.8K to 122K visits in one month.
- Monthly visits
- 180.4K
- ↑ 21.6% · +32.1K MoM
- Market rank
- #12 / 49
- 0.6% of market traffic
- Domain Rating
- 75
- Flat vs last month
- AI referrals
- 92
- 0.1% of traffic, early
01 · How the growth happened
Rootly Traffic Trend & Channel Attribution
Monthly visit estimates · 2026-04 — 2026-09 · DR 75, flat
Sep 2026
180.4K↑ 22%
Where the new visits came from
Monthly visits split by channel share: Rootly added 32.1K visits from Aug to Sep, with direct contributing 47%.
Monthly breakdown
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 197.1K | 217.6K | 148.4K | 180.4K |
| Direct | 150.1K | 158.1K | 106.8K | 122K |
| Referrals | 16.4K | 23.8K | 17.4K | 29.5K |
| Organic search | 16.4K | 19K | 14.2K | 13.5K |
| Organic social | 5.6K | 9.4K | 4.8K | 7.2K |
| 5.5K | 3.3K | 2K | 3.7K | |
| Paid search | 2.8K | 3.5K | 2.2K | 3.3K |
| Paid social | 0 | 334 | 54 | 140 |
| Display ads | 100 | — | — | — |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +15.2K | 47% | 67.6% ↓4.4pp | |
| Referrals | +12.1K | 38% | 16.4% ↑4.6pp | |
| Organic social | +2.3K | 7.2% | 4% ↑0.7pp | |
| 4 other channels | +2K | 6.4% | 11.4% ↓1.1pp |
02 · What you can borrow
Rootly SEO Keywords, Sitemap Pages & AI Referrals
Rootly’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 33% of search traffic
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| rootlyBrand | 2.3K | $12.80 | 1 |
| claude statusUnclassified | 540 | $2.66 | 2 |
| sweNon-brand | 530 | $2.78 | 3 |
| braze statusNon-brand | 490 | — | 4 |
| prolificNon-brand | 400 | $1.40 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
AI referrals · ChatGPT, Copilot… — AI referrals are early — not a growth source yet
92 visits from AI assistants (previous month 146), 0.1% of all traffic.
- ChatGPT63%
Borrow: No need to follow yet; watch whether it scales next month.
03 · Full growth history
Rootly Promotion History, Backlinks & Launch Timeline
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Rootly did at each step, and gives you a sequence to follow.
- Promotion timeline with original sources
- Traffic before and after each channel
- Exportable launch action list
Monthly visits 217.6K → 148.4K
Observed · traffic dataMonthly visits 172.1K → 217.1K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action list
04 · Same-market benchmark
Rootly Competitors & Alternatives Traffic Benchmark
Sep 2026 · Engineering and DevOps
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| RootlyThis product | 180.4K | 75 | +21.6% |
| LangChainSame market | 3.2M | 87 | +7.2% |
| ZeaburSame market | 327.7K | 72 | -11.6% |
| NaiveSame market | 38.9K | 31 | -25.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Rootly ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.