Search · source keywords — Non-brand terms bring 42% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| raven toolsBrand | 430 | $5.52 | 1 |
| raven seoNon-brand | 130 | — | 2 |
| whats * in robots.txt -aiNon-brand | 70 | — | 3 |
| reven toolNon-brand | 60 | — | 4 |
| url builderNon-brand | 50 | $2.35 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.