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Create games and experiences by chatting with AI
Monthly visit estimates · 2026-03 — 2026-09 · DR 28, -1 MoM
Sep 2026
89.9K↓ 42%
Monthly visits split by channel share: Playabl lost 66.3K visits from Aug to Sep, with organic social contributing 30%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 422K | 156.2K | 89.9K |
| Direct | 117K | 49K | 56K |
| Organic search | 62.9K | 24.2K | 16.4K |
| Organic social | 54.7K | 30.6K | 10.5K |
| Referrals | 9.6K | 5.7K | 2.4K |
| 1.2K | 3.4K | 1.7K | |
| Paid social | 61.3K | 20K | 1.5K |
| Display ads | 25.4K | 3K | 802 |
| Paid search | 85.7K | 18.7K | 258 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic social | −20.1K | 30% | 11.7% ↓7.9pp | |
| Paid social | −18.5K | 28% | 1.7% ↓11.1pp | |
| Paid search | −18.4K | 28% | 0.3% ↓11.7pp | |
| 5 other channels | −8.1K | 12% | 86% ↑31.3pp |
Playabl’s acquisition moves across pages, search terms and AI referrals, each with its data source.
We diff its public Sitemap daily. Bulk launches or removals will appear here and alert watchers.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| playable aiUnclassified | 1.4K | $0.58 | 1 |
| playablBrand | 1K | $1.12 | 2 |
| playabl aiBrand | 450 | $1.10 | 3 |
| playabl.aiBrand | 130 | — | 4 |
| makeplayaaiNon-brand | 130 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Playabl did at each step, and gives you a sequence to follow.
Monthly visits 156.2K → 89.9K
Observed · traffic dataMonthly visits 422K → 156.2K
Observed · traffic dataMonthly visits 16.8K → 526.5K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Gaming
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| PlayablThis product | 89.9K | 28 | -42.4% |
| ContextSame market | — | 23 | — |
| toto80Same market | — | 0 | — |
| 8xbetSame market | — | 43 | — |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Playabl ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.