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Plane’s direct traffic went from 338.7K to 367.9K visits in one month. In the same window, Plane’s Sitemap added 59 pages, mostly under /blog. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-05 — 2026-09 · DR 72, flat
Sep 2026
563.6K↑ 10%
Monthly visits split by channel share: Plane added 52.4K visits from Aug to Sep, with direct contributing 56%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 550K | 511.1K | 563.6K |
| Direct | 348.7K | 338.7K | 367.9K |
| Organic search | 111.4K | 87.2K | 99.6K |
| Referrals | 39K | 36.4K | 37.7K |
| Organic social | 23.9K | 20.8K | 30.7K |
| 9.6K | 14.7K | 13.5K | |
| Paid search | 204 | 0 | 0 |
| Paid social | 99 | 247 | 0 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +29.2K | 56% | 65.3% ↓1pp | |
| Organic search | +12.4K | 24% | 17.7% ↑0.6pp | |
| Organic social | +9.9K | 19% | 5.4% ↑1.4pp | |
| 4 other channels | −150 | -0.3% | 9.1% ↓1pp |
Plane’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 7.5% over 27 days, from 782 listed URLs to 841 listed URLs.
/blog+41/careers/2b0b5a0d-b27e-4db5-ae83-6055c2e06fbf−1Borrow: Generate pages of this kind from data you already have (see /blog) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| planeBrand | 25.9K | $0.62 | 1 |
| plane project managementUnclassified | 2.5K | $11.60 | 2 |
| plane soBrand | 990 | — | 3 |
| plane mcpBrand | 920 | — | 4 |
| plane githubUnclassified | 790 | $5.78 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
7.3K visits from AI assistants (previous month 6.4K), 1.3% of all traffic.
Borrow: Check how assistants recommend Plane and work on appearing for the same questions.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Plane did at each step, and gives you a sequence to follow.
Plane's public Sitemap now lists 59 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Operations and management
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| PlaneThis product | 563.6K | 72 | +10.3% |
| monday.comSame market | 37.1M | 91 | +1.4% |
| HelixopsSame market | 297.9K | 71 | -23% |
| GovDashSame market | 44.9K | 46 | -11.7% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Plane ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
