Search · source keywords — Non-brand terms bring 14% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| pipeshiftBrand | 360 | $1.06 | 1 |
| pipechiftNon-brand | 60 | — | 2 |
| aipipeNon-brand | 0 | — | 3 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.