Data updated Oct 30, 2026
Personal finance tools and wealth management services
How the growth happened
Monthly visit estimates · 2026-05 — 2026-09 · DR 72, flat
Sep 2026
Monthly visits split by channel share: Personal Capital lost 45.5K visits from Aug to Sep, with direct contributing 57%.
| Channel | Last 3 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | −26.1K | 57% | 61% ↑0.8pp | ||
| Referrals | −24.8K | 54% | 14.1% ↓9.2pp | ||
| Paid search | 0 | -0% | 0% 0pp | ||
| 4 other channels | +6.1K | -13% | 24.3% ↑8.6pp |
What you can borrow
Personal Capital’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| personal capitalUnclassified | 6.4K | $5.04 | 1 |
| empowerUnclassified | 2K | $2.06 | 2 |
| empower personal dashboardUnclassified | 770 | $4.82 | 3 |
| empower dashboardUnclassified | 700 | $1.88 | 4 |
| personalcapitalUnclassified | 670 | $5.04 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
We diff its public Sitemap daily. Bulk launches or removals will appear here and alert watchers.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
What did Personal Capital do at each step?
Unlock Personal Capital’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.
Monthly visits 310.8K → 198.9K
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Personal Capital ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
