Search · source keywords — Non-brand terms bring 40% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| consensus aiNon-brand | 750 | $0.32 | 1 |
| otioBrand | 680 | $0.35 | 2 |
| otio aiBrand | 480 | — | 3 |
| semantic scholarBrand | 360 | $0.52 | 4 |
| usmle step 2 ck uworld qbank offline pdf "infectous disease"Non-brand | 270 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.