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Optimly visits fell 15% in Sep, mostly lost from Direct
In the same window, Optimly’s Sitemap removed 707 pages, mostly under /brand. The timing overlaps — worth a closer look.
Optimly made 2 site changes in the same windowTiming overlaps; this does not show cause
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Optimly ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.