AI governance and observability for trust & control
Openlayer’s direct traffic went from 19.9K to 30.1K visits in one month. In the same window, Openlayer’s Sitemap added 21 pages, mostly under /blog. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 56, +4 MoM
Sep 2026
51.7K↑ 11%
Monthly visits split by channel share: Openlayer added 5K visits from Aug to Sep, with direct contributing 100%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 36.7K | 37.1K | 46.7K | 51.7K |
| Direct | 0 | 0 | 19.9K | 30.1K |
| Organic search | 0 | 0 | 13.3K | 13K |
| Referrals | 0 | 0 | 6.5K | 2.9K |
| 0 | 0 | 657 | 576 | |
| Organic social | 0 | 0 | 1.5K | 568 |
| Display ads | 0 | 0 | 1.3K | 163 |
| Paid search | 0 | 0 | 359 | 104 |
| Paid social | 0 | 0 | 161 | 47 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +10.1K | 202% | 58.2% ↑15.4pp | |
| −81 | -1.6% | 1.1% ↓0.3pp | ||
| Paid social | −115 | -2.3% | 0.1% ↓0.3pp | |
| 5 other channels | −6.3K | -124% | 32.2% ↓16.9pp |
Openlayer’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 9.4% over 31 days, from 224 listed URLs to 245 listed URLs.
/blog+16/brand+1Borrow: Generate pages of this kind from data you already have (see /blog) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| openlayerBrand | 290 | $1.79 | 1 |
| mapeNon-brand | 160 | $0.10 | 2 |
| context test for aiNon-brand | 130 | — | 3 |
| lime explainability how it worksNon-brand | 130 | — | 4 |
| llm benchmarks for code generationNon-brand | 100 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “mape”, “context test for ai”). Find the needs your product also serves and capture them with tool or landing pages.
295 visits from AI assistants (previous month 318), 0.6% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Openlayer did at each step, and gives you a sequence to follow.
Openlayer's public Sitemap now lists 21 more URLs
Observed · SitemapMonthly visits 37.1K → 46.7K
Observed · traffic dataMonthly visits 24.3K → 36.7K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Governance and Compliance
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| OpenlayerThis product | 51.7K | 56 | +10.8% |
| TinesSame market | 219.7K | 74 | -2.4% |
| OptroSame market | 159.1K | 71 | +8.9% |
| Responsible AI ToolboxSame market | 7.1K | 40 | +52.6% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Openlayer ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
