Data updated Oct 30, 2026
Loula connects California families with in-network doulas for prenatal, birth, and postpartum care.
In the same window, Loula’s Sitemap removed 39 pages, mostly under /doulas. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-05 — 2026-09 · DR 47, +1 MoM
Sep 2026
Monthly visits split by channel share: Loula lost 1.8K visits from Aug to Sep, with organic search contributing 38%.
| Channel | Last 3 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Organic search | −678 | 38% | 34.2% ↓1.1pp | ||
| Direct | −423 | 24% | 23.8% ↑0pp | ||
| Referrals | −155 | 8.7% | 8.2% ↓0.2pp | ||
| 5 other channels | −343 | 19% | 24.6% ↑1.5pp |
What you can borrow
Loula’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| loula doulaNon-brand | 220 | — | 1 |
| loulaNon-brand | 160 | $1.37 | 2 |
| doula that takes insuranceNon-brand | 150 | — | 3 |
| loula careersNon-brand | 100 | — | 4 |
| loula logo doulaNon-brand | 70 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “loula doula”, “loula”). Find the needs your product also serves and capture them with tool or landing pages.
Pages listed in the Sitemap shrank 50.6% over 10 days, from 77 listed URLs to 38 listed URLs.
/doulas−4/blog+3Borrow: Loula is pruning pages; watch whether organic search weakens next.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
What did Loula do at each step?
Unlock Loula’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.
New linking websites (+3,464.2%)
Observed eventLoula's public Sitemap now lists 39 fewer URLs
Observed eventLoula's public Sitemap now lists 4 more URLs
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Clinical Healthcare
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Loula ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
