Novu is the open-source notification and agent communication infrastructure. Connect AI agents and products to customers across in-app, email, SMS, push, WhatsApp, Slack, Microsoft Teams, and Telegram with one API.
Monthly visit estimates · 2026-05 — 2026-09 · DR 71, flat
Sep 2026
82.9K↓ 1.8%
Attribution needs two months of channel data; it appears automatically once available.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 109.2K | 84.4K | 82.9K |
| Direct | 47.4K | 35.6K | 50.7K |
| Referrals | 23.5K | 17.3K | 14.2K |
| Organic search | 19.6K | 22.8K | 14K |
| Paid search | 3.4K | 2.5K | 1.4K |
| Organic social | 3.8K | 2.1K | 437 |
| Paid social | 763 | 125 | 221 |
| 5.3K | 1.7K | 48 | |
| Display ads | 3K | 270 | — |
Novu’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 277.1% over 26 days, from 918 listed URLs to 3,462 listed URLs.
/blog+4/careers/founding-sales-4−1Borrow: Generate pages of this kind from data you already have (see /blog) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| novuBrand | 7.7K | $1.85 | 1 |
| notications apiNon-brand | 210 | — | 2 |
| ntfyNon-brand | 180 | $0.68 | 3 |
| notification open sourceNon-brand | 130 | — | 4 |
| nuve ceo hiring processNon-brand | 120 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
663 visits from AI assistants (previous month 367), 0.8% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Novu did at each step, and gives you a sequence to follow.
Novu's public Sitemap now lists 2,544 more URLs
Observed · SitemapMonthly visits 86.2K → 121K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Chatbot builders
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| NovuThis product | 82.9K | 71 | -1.8% |
| DocsBotSame market | 514.6K | 70 | -7.3% |
| AutoResponder.aiSame market | 130.1K | 34 | -17.7% |
| World’s Best AI Chatbot BuilderSame market | 27.5K | 35 | +23.1% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Novu ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
