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In the same window, Novita AI’s Sitemap removed 66 pages, mostly under /models/wan. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 72, flat
Sep 2026
302.9K↓ 4.1%
Monthly visits split by channel share: Novita AI lost 12.8K visits from Aug to Sep, with organic search contributing 100%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 315.6K | 311K | 315.7K | 302.9K |
| Direct | 187.9K | 169.6K | 176.5K | 195.9K |
| Organic search | 83.6K | 101K | 80.1K | 61.6K |
| Referrals | 21.2K | 23.1K | 29.7K | 19.3K |
| Organic social | 3.2K | 2.6K | 9.9K | 10.7K |
| 1.7K | 1.2K | 4.1K | 6.3K | |
| Paid search | 10K | 7.9K | 7.6K | 3.6K |
| Paid social | 1.1K | 434 | 819 | 669 |
| Display ads | 1.6K | 449 | 1.1K | 163 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic search | −18.5K | 144% | 20.3% ↓5pp | |
| Referrals | −10.4K | 81% | 6.4% ↓3pp | |
| Paid search | −4K | 31% | 1.2% ↓1.2pp | |
| 5 other channels | +21.3K | -166% | 70.6% ↑9.6pp |
Novita AI’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap shrank 6.5% over 2 days, from 1,015 listed URLs to 949 listed URLs.
/models/wan−45Borrow: Novita AI is pruning pages; watch whether organic search weakens next.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| novita aiBrand | 12.4K | $2.63 | 1 |
| novitaBrand | 3.5K | $0.26 | 2 |
| novitaaiBrand | 2.7K | $5.03 | 3 |
| claude pricingBrand comparison | 300 | $1.87 | 4 |
| ling 3.0 flash finNon-brand | 280 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
818 visits from AI assistants (previous month 472), 0.3% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Novita AI did at each step, and gives you a sequence to follow.
Novita AI's public Sitemap now lists 66 fewer URLs
Observed · SitemapNovita AI's public Sitemap now lists 210 fewer URLs
Observed · SitemapNovita AI's public Sitemap now lists 222 fewer URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · API and Inference
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| Novita AIThis product | 302.9K | 72 | -4.1% |
| X AiSame market | 34.3M | 88 | +16.2% |
| Gemini Developer API | Gemma open models | Google AI for DevelopersSame market | 5.7M | 90 | -15% |
| Together AISame market | 998.2K | 81 | +27.1% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Novita AI ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
