Data updated Oct 19, 2026
AI sales agent for automating LinkedIn outreach, prospecting, and CRM updates
In the same window, Northlight’s Sitemap removed 27 pages, mostly under /for. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-04 — 2026-09 · DR 14, +3 MoM
Sep 2026
Monthly visits split by channel share: Northlight lost 3.9K visits from Aug to Sep, with direct contributing 38%.
| Channel | Last 4 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | −1.5K | 38% | 39.2% ↑0.5pp | ||
| Organic search | −1.3K | 33% | 31.4% ↓1pp | ||
| Referrals | −393 | 9.9% | 10.6% ↑0.3pp | ||
| 5 other channels | −576 | 15% | 14.5% ↓0pp |
What you can borrow
Northlight’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| northlight aiBrand | 130 | $4.87 | 1 |
| neat northlight downloadBrand | 20 | — | 2 |
| northlightBrand | 10 | $2.23 | 3 |
| linkedin sales navigatorUnclassified | 0 | $11.65 | 4 |
| sales navigatorNon-brand | 0 | $8.19 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
Pages listed in the Sitemap shrank 96.4% over 10 days, from 28 listed URLs to 1 listed URLs.
/for−14/integrations−7/contact−1Borrow: Northlight is pruning pages; watch whether organic search weakens next.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
What did Northlight do at each step?
Unlock Northlight’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.
Northlight's public Sitemap now lists 27 fewer URLs
Observed eventNew linking websites (+508.8%)
Observed eventNorthlight's public Sitemap now lists 11 fewer URLs
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Lead Generation and Sales Conversion
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Northlight ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
