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New Relic Traffic, SEO & Growth Analysis
New Relic is an AI-powered observability platform that correlates your telemetry across your entire stack, so you can isolate the root cause and reduce MTTR.
- Traffic declining · 2 months running
- Agent Observability
- 通用 AI Agent
- AI Monitoring
- App Monitoring
- LLM Observability
- +3 more
SIGPIK VERDICT · Sep 2026
New Relic visits fell 7.6% in Sep, mostly lost from Direct
Reconstruct every step New Relic took →- Monthly visits
- 1.4M
- ↓ 7.6% · −116.5K MoM
- Market rank
- #5 / 49
- 4.8% of market traffic
- Domain Rating
- 88
- Flat vs last month
- AI referrals
- 6.2K
- 0.4% of traffic, early
01 · How the growth happened
New Relic Traffic Trend & Channel Attribution
Monthly visit estimates · 2026-05 — 2026-09 · DR 88, flat
Sep 2026
1.4M↓ 7.6%
Where the new visits came from
Monthly visits split by channel share: New Relic lost 116.5K visits from Aug to Sep, with direct contributing 26%.
Monthly breakdown
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 1.6M | 1.5M | 1.4M |
| Direct | 1M | 984.2K | 953.6K |
| Referrals | 217.6K | 211K | 185.8K |
| Organic search | 158.3K | 154.6K | 134.6K |
| Organic social | 54.5K | 51.2K | 43.2K |
| 48.9K | 40.9K | 36.2K | |
| Paid search | 34.6K | 41.7K | 30.6K |
| Display ads | 24.4K | 21.9K | 11.3K |
| Paid social | 4.8K | 3.9K | 1.5K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −30.6K | 26% | 67.7% ↑3.2pp | |
| Referrals | −25.3K | 22% | 13.2% ↓0.6pp | |
| Organic search | −19.9K | 17% | 9.6% ↓0.6pp | |
| 5 other channels | −36.8K | 32% | 8.7% ↓1.7pp |
02 · What you can borrow
New Relic SEO Keywords, Sitemap Pages & AI Referrals
New Relic’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 14% of search traffic
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| new relicBrand | 14K | $5.76 | 1 |
| newrelicBrand | 8.8K | $5.56 | 2 |
| grafanaNon-brand | 2.4K | $0.73 | 3 |
| newrelic mcpBrand | 1.8K | — | 4 |
| lambdatestNon-brand | 1.7K | $8.97 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
AI referrals · ChatGPT, Copilot… — AI referrals are early — not a growth source yet
6.2K visits from AI assistants (previous month 7.8K), 0.4% of all traffic.
- ChatGPT45%
- Gemini19%
- Perplexity100%
Borrow: No need to follow yet; watch whether it scales next month.
03 · Full growth history
New Relic Promotion History, Backlinks & Launch Timeline
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what New Relic did at each step, and gives you a sequence to follow.
- Promotion timeline with original sources
- Traffic before and after each channel
- Exportable launch action list
Where it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action list
04 · Same-market benchmark
New Relic Competitors & Alternatives Traffic Benchmark
Sep 2026 · Engineering and DevOps
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| New RelicThis product | 1.4M | 88 | -7.6% |
| LangChainSame market | 3.2M | 87 | +7.2% |
| ZeaburSame market | 327.7K | 72 | -11.6% |
| NaiveSame market | 38.9K | 31 | -25.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time New Relic ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.