Search · source keywords — Non-brand terms bring 38% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| nessieUnclassified | 100 | $1.07 | 1 |
| nessie aiNon-brand | 100 | — | 2 |
| nessielabsBrand | 60 | — | 3 |
| lassie aiNon-brand | 0 | $19.32 | 4 |
| ness labsNon-brand | 0 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.