MyRegistry.com is a universal gift registry that allows users to create and manage gift lists for various occasions, including weddings, babies, and birthdays.
In the same window, MyRegistry’s Sitemap removed 950 pages. The timing overlaps — worth a closer look.
Reconstruct every step MyRegistry took →Monthly visit estimates · 2026-05 — 2026-09 · DR 81, +1 MoM
Sep 2026
2.4M↓ 18%
Monthly visits split by channel share: MyRegistry lost 539.9K visits from Aug to Sep, with direct contributing 37%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 3.2M | 2.9M | 2.4M |
| Direct | 1.4M | 1.4M | 1.2M |
| Organic search | 990.1K | 873.2K | 706K |
| Referrals | 255.4K | 203.6K | 164.9K |
| Organic social | 152K | 130.4K | 83.8K |
| 87.3K | 58.5K | 47.8K | |
| Display ads | 49.5K | 39.6K | 37.7K |
| Paid search | 35.7K | 29.9K | 19.9K |
| Paid social | 24.2K | 22.7K | 13.7K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −198.9K | 37% | 50.3% ↑2.5pp | |
| Organic search | −167.1K | 31% | 29.6% ↓0.2pp | |
| Organic social | −46.6K | 8.6% | 3.5% ↓0.9pp | |
| 5 other channels | −70.3K | 13% | 11.9% ↓0.2pp |
MyRegistry’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap shrank 0.2% over 1 days, from 513.05K listed URLs to 512.1K listed URLs.
Borrow: MyRegistry is pruning pages; watch whether organic search weakens next.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| myregistryBrand | 23.6K | $2.84 | 1 |
| my registryBrand | 16.3K | $2.15 | 2 |
| registryNon-brand | 4K | $1.67 | 3 |
| myregistry comBrand | 980 | $1.11 | 4 |
| wedding registryNon-brand | 730 | $3.12 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
15 visits from AI assistants (previous month 3K), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what MyRegistry did at each step, and gives you a sequence to follow.
MyRegistry's public Sitemap now lists 950 fewer URLs
Observed · SitemapMyRegistry's public Sitemap now lists 3,044 fewer URLs
Observed · SitemapMyRegistry's public Sitemap now lists 1,464 fewer URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Lifestyle
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| MyRegistryThis product | 2.4M | 81 | -18.5% |
| cookAIfoodSame market | 14.2K | 31 | -17.3% |
| TrainiSame market | 13.7K | 27 | +23.9% |
| whentofly — flexible flight search for your AISame market | — | 0 | — |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time MyRegistry ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
